My Greatest Sale

There comes a time in each of our business lives when we must finally face our first set of demons. It often arrives when you’ve prepared for something entirely different. That’s when boxed-in thinking can defeat you. But when you overcome this first major obstacle in your life, you never forget it. The memory – and the confidence it emboldens within you – propels you onward. Tales like these can often inspire others to do the same. This week’s Carosa Commentary tells the true life story of how a naïve kid with an obvious idea convinced a warring radio station to accept a Third Way – to the profit of all involved. Read it here in “My Greatest Sale.”