PR Photo - 2012 - Avallone - Chris - Close - Square - LeftWhat’s the best way to solve a problem? Find a metaphor. For those of you who, like me, spent the better part of high school rebelling against English teachers, a metaphor is a direct comparison. In this case, I mean find another arena – no matter how unlike it may be to the arena of your problem – and see how they solved the problem. It just may turn on that proverbial light bulb in your head. The week’s Carosa Commentary offers one such metaphor – and the problem it’s addressing – in “Is Social Media the Key to a Better Government, a Better New York and a Better Western New York?

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