Matthew Wrobel is a Commercial Insurance Producer with SDN Insurance. Photo provided by Financial Institutions

SDN Insurance Agency, LLC announced that it hired Matthew A. Wrobel as a Commercial Insurance Producer serving the Rochester market last fall. Wrobel joins SDN from USI Insurance, where he had served as Vice President, Commercial Lines Insurance since 2019.  Prior to that, he held producer roles with Lawley and Haylor, Freyer & Coon, Inc.

In this role, Wrobel is responsible for overseeing the complex insurance programs of many of the full-service insurance agency’s business clients and supporting its continued growth in Rochester.  In 2021, SDN was strengthened through the acquisition of local insurance brokerage firm Landmark Group, supporting its expansion in Rochester and the Finger Lakes region.

The Pittsford resident is active in the community and is involved with Rochester Young Professionals, Grow NY, and serves on the Board of Associated New York State Food Processors.  He is also a past board member of Independent Insurance Agents of Monroe County. Wrobel earned his bachelor’s degree from SUNY Fredonia.

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