You can have the most popular business in town. If your business model isn’t profitable, however, all that popular does is make you lose money faster than less popular unprofitable businesses. Decades ago advertising gurus coined the terms “penetration” and “usage pull.” What do those terms have to do with this business lesson? More important, what do they mean to you? Read this week’s Carosa Commentary “Should You Go Wide or Go Deep?” and learn how classic copywriting measurements can help guide you to a better and more fulfilling life.
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