As happens so often in life, our good intentions end up delivering to us the exact opposite of our desires. Why is this so? We want only to offer the best, and people keep giving us their worst. What wrong with them? Maybe nothing. Maybe it’s what wrong with us. Could it be you that’s communicating the wrong message? Read this week’s Carosa CommentaryYou’ll Turn to Stone Once You Realize Your Sales Pitch Inadvertently Contains this Common Mistake” and you’ll discover how you might be telling people to zig when you think you’re telling them to zag.

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